homepage and howitworks
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9carrots has considered many options and tested many theories over the years for communicating the model and exciting the user. User testing reveals that comprehension rates are always low for the basic concept. And users spend little time reading and much time playing.
There is much research and analysis carried out on how people use websites and how they seek to understand them. User testing is a powerful method of checking a suggestion. Because this area is very subjective, web standards, web use research and the like should be referenced as much as possible.
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Use Cases
- jan, 2011by anewholm- First time shopper, heard of 9carrots but doesn't understand the base concept
- An environmental group member in an un-initiated area who has heard of 9carrots but doesn't understand the concept
- A Supplier who wants to advertise their products to the local businesses
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Homepages
- mar, 2011by anewholm2 column explanations and map imageOther -
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Web use behavioral research
- jan, 2011by anewholmLinks to research about how people use websites. Especially attention spans, response to text, graphics, beauty, layout. For example, moving content in a sidebar is often not seen because it is recognised as an advert.
Text content: -
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Web standards
- jan, 2011by anewholmLayout, colours, components, designs etc. References to surveys of websites to ascertain the emerging standards for functions. For example, the most common text for account registration is "sign up".
